Feature Update Glossary and Translation Memory

How to ensure consistency and stop repetitive translation efforts in your localization process We at Applanga have one mission - we want to help you optimize your localization processes. And we can’t do that without continuously optimizing our own solution. Our latest two feature updates revolve around the topic of ensuring consistency and not doing the same work over and over again. We have implemented a glossary as well as a translation memory, and would like to show you the “what, why and how” of each solution - for an even better localization workflow with Applanga. Glossary What A glossary is simply a list of terms specific to a company, product or project. It is often referred to as lexicon,... »

How to Stay Productive and Deliver Quality Translations

We know that budget constraints put real pressure on localization teams, demanding them to be both highly productive and yet still deliver top quality content to the end users. To make the best out of your resources when localizing your mobile app, follow the six steps below. 1. Eliminate Inconsistencies One of the biggest time-killers in the mobile app localization process is getting strings from the code to the translators and reviewers, then back into the code for testing and QA, possibly back to the translator and finally into the app code for the next deployment. Not only does it require numerous emails and file uploads to complete one cycle of this process, it is also very easy for mistakes... »

Why Localization is Key in FinTech

FinTech – a global trend on the rise After The Global Financial Crisis in 2008, Fin Tech companies have sprung up from all over the globe and since then formed one of the most rapidly growing industries of recent times. Global FinTech investments tripled since 2008, from $928 million to $2.97 billion and are expected to reach up to $8 billion by 2018 (Gelis, P. and Woods, T. 2014). It looks like nothing can stop FinTech companies from pushing the envelope on how financial services work, generating ever-new innovations and enabling users to handle their finances in new ways. Any trend as disruptive and fast growing as this is worth taking a closer look at. New frontiers are no longer... »

How to Simplify Mobile App Localization in 4 Easy Steps

If you are reading this, chances are that you know how tricky mobile app localization can be from first hand experience. Though it is true that many traps wait along the way – from bad translation quality over time-consuming back and forth between engineers and the localization team to being out of sync with release cycles – localization can actually be pretty darn easy. We’ve been working with localization teams all over the world for many years now and figured out the biggest hurdles, and how to jump them. 1. Stop copying and pasting strings Manually getting strings from the code to excel files that you can then send around to your translators is problematic for a number of reasons.... »

Transliteration - How Companies Change Names Abroad

Growing a business isn’t easy for more than one reason, but the dream scenario for any entrepreneur is building a venture that’ll one day conquer the world. However, once the moment comes and it’s time to expand over borders and into new markets, many unthought-of problems can arise. Language and culture are known to differ in this incredibly diverse world, but what does that mean for growing companies? Well, it sure means funny anecdotes for all of us, some of which are presented below. Coca Cola Coca Cola entered the Chinese market in 1927 after becoming a fizzy favorite among Americans and Europeans since 1886. The shopkeepers in China looked for close phonetic equivalents of characters to advertise the product... »

Whales do it, birds do it – Localization isn’t just for humans

Language is one of the main differentiators between humans and other animals, according to science. While it is true that only humans are able to form a seemingly endless variety of semantic constructs, meaningful or not in nature, animals have their own ways of communicating with one another. Birds chirp, whales sing, monkeys scream and apes can even learn sign language. How language travels among animals and how it differs between locations and packs shall be investigated in this short article. Whales localise songs In vastness and depths inconceivable to men live creatures so obscure and strange with habits only vaguely explored up to this day that humans are left wondering what really happens underneath the surface. Surrounded by myths... »

Lunar Way: Prepared to Conquer Europe

As an innovative FinTech Company, Lunar Way sets out to change the way we bank. Without placing physical branches and sales people at the center of their business, Lunar Way has already gained the trust of thousands of users by focusing on seamless technology. At Lunar Way, everything revolves around making the user’s life easier. But really, since people use their smartphones to book vacations, make friends and even find love, why would they not also supervise their finances? Lunar Way lets users receive notifications when their salary finally arrives and allows the app to pay bills all by itself by simply taking a picture of the invoice. These are just a few features that save both time and energy.... »

How Translator Apps Change the Way We Travel

It's 2016, and we all want to see the world. Gap years, sabbaticals, Ryanair and railway tickets enable the typical Westerner to easily leave their country for foreign adventures. But the implicitness with which we board our intercontinental flights these days is by all means very new. In the beginning of the 20th century, with the fairly recent invention of the steam engine, travelers no longer relied on their feet or horsebacks to reach faraway destinations, but a trip from London to New York still took at least a few weeks, excruciating days on ships, strict border controls and the fear of robberies or sickness. Even in post war Europe in the 60s, workers rarely left their countries. 48 hour... »

Four Common Mistakes in App Development

And how to successfully go global with Applanga Mobile app development has been on the rise since the advent of the smartphone, with more than 2 million apps currently waiting to be downloaded by a global audience from the Google and Apple app stores. There is no end to the boom in sight and mobile apps keep getting smarter, more efficient and more entertaining. If you are thinking about developing an app or already started such a project, you should be aware of some very common mistakes that are frequently overlooked. The following tips and ideas apply to your specific use case if you are planning to reach a global audience with your app and do not want to be... »