Transliteration - How Companies Change Names Abroad

Growing a business isn’t easy for more than one reason, but the dream scenario for any entrepreneur is building a venture that’ll one day conquer the world. However, once the moment comes and it’s time to expand over borders and into new markets, many unthought-of problems can arise. Language and culture are known to differ in this incredibly diverse world, but what does that mean for growing companies? Well, it sure means funny anecdotes for all of us, some of which are presented below. Coca Cola Coca Cola entered the Chinese market in 1927 after becoming a fizzy favorite among Americans and Europeans since 1886. The shopkeepers in China looked for close phonetic equivalents of characters to advertise the product... »

Configuring Applanga for your iOS app

Integrating Applanga for your iOS app is a remarkably easy and quick process. There are just a few things that you need to do with any iOS app before you’re able to add translations. Just follow these small steps and you're on your way to localizing your iOS app! To start off, you need to place all the app's translatable strings in a .strings file and then call NSLocalizedString in your code to assign each string by their ID. If your app uses Storyboards, then you need to have “Localization” enabled. That way, Applanga will automatically find any Storyboard strings when you open a view. Next, in order to integrate the Applanga SDK into your iOS app, you need to... »

Whales do it, birds do it – Localization isn’t just for humans

Language is one of the main differentiators between humans and other animals, according to science. While it is true that only humans are able to form a seemingly endless variety of semantic constructs, meaningful or not in nature, animals have their own ways of communicating with one another. Birds chirp, whales sing, monkeys scream and apes can even learn sign language. How language travels among animals and how it differs between locations and packs shall be investigated in this short article. Whales localise songs In vastness and depths inconceivable to men live creatures so obscure and strange with habits only vaguely explored up to this day that humans are left wondering what really happens underneath the surface. Surrounded by myths... »

Lunar Way: Prepared to Conquer Europe

As an innovative FinTech Company, Lunar Way sets out to change the way we bank. Without placing physical branches and sales people at the center of their business, Lunar Way has already gained the trust of thousands of users by focusing on seamless technology. At Lunar Way, everything revolves around making the user’s life easier. But really, since people use their smartphones to book vacations, make friends and even find love, why would they not also supervise their finances? Lunar Way lets users receive notifications when their salary finally arrives and allows the app to pay bills all by itself by simply taking a picture of the invoice. These are just a few features that save both time and energy.... »

The Localization of Pokémon GO

How the Japanese anime giant went global... Since the debut of Pokémon GO last week, news feeds have been blowing up with articles written by the franchise’s fans, haters and those who couldn’t care less. This coming just months after a protest in Hong Kong where disgruntled fans expressed their disproval of Pokémon’s decision to rename Pikachu from Cantonese "Beikaciu" to Mandarin "Pikaqiu" in an attempt to unify Pokémon localization for all Chinese markets. Despite this minor kerfuffle, Pokémon’s international expansion since its initial success in Japan is a great example of effective product localization and cultural adaptation. If you’ve heard a few names of Pokémon, you know that each name more or less contains some defining characteristic of that... »

Why Choose Applanga Over Other App Localization Tools

Finding a localization tool can be a lot like buying a good suit. You have a few options where to go: the run-of-the-mill clothing store, the giant megaplex shopping center or the local tailor business down the road. Now there’s probably nothing wrong with the suits at the run-of-the-mill clothing store - a few different selections, probably a manager walking around who can recommend something a bit more than you hoped to spend. The megaplex has cheaper options but bought in bulk with no one around to answer your questions. And then there’s that local guy. He can offer you fair-priced, fitted suits, and because he focuses his business on suits, he can tell you all about the fineness of... »

Is Spanglish just Spanish Slang?

What is Spanglish? Spanglish is a variety of Spanish that contains English elements due to the influence of English on the Spanish language. Spanglish is largely spoken by the children of immigrants that came to the USA from Central and South America. Being completely immersed in English from birth everywhere except perhaps at home, Latino Americans, whose native languages are both Spanish and English, seamlessly incorporate English words when speaking Spanish. Why does Spanglish have a bad rep? Systematically speaking an existing language in a different way is going to raise eyebrows. Many native Spanish speakers do not welcome the emergence of Spanglish with open arms, however, and many recognize the manner of speaking Anglicized Spanish as improper and even... »

How Translator Apps Change the Way We Travel

It's 2016, and we all want to see the world. Gap years, sabbaticals, Ryanair and railway tickets enable the typical Westerner to easily leave their country for foreign adventures. But the implicitness with which we board our intercontinental flights these days is by all means very new. In the beginning of the 20th century, with the fairly recent invention of the steam engine, travelers no longer relied on their feet or horsebacks to reach faraway destinations, but a trip from London to New York still took at least a few weeks, excruciating days on ships, strict border controls and the fear of robberies or sickness. Even in post war Europe in the 60s, workers rarely left their countries. 48 hour... »

Four Common Mistakes in App Development

And how to successfully go global with Applanga Mobile app development has been on the rise since the advent of the smartphone, with more than 2 million apps currently waiting to be downloaded by a global audience from the Google and Apple app stores. There is no end to the boom in sight and mobile apps keep getting smarter, more efficient and more entertaining. If you are thinking about developing an app or already started such a project, you should be aware of some very common mistakes that are frequently overlooked. The following tips and ideas apply to your specific use case if you are planning to reach a global audience with your app and do not want to be... »

BiDi Localization

When localizing a product or service to another part of the world, occasionally technical presets must be developed before the target translation is implemented. These presets take into account a degree of localizable material that language alone cannot inherently touch, including: dates, website links, currencies and additional backend architecture. The process of modifying original format to prepare the product or service to-be-localized is internationalization. GALA describes its role as to how software code is written to ensure that versions beyond the original language version can be created correctly, less expensively, and with greater ease. While most languages around the world read left-to-right (LTR), the process of internationalization becomes particularly interesting when localizing content into a language that reads right-to-left (RTL),... »

How to use Applanga with the CAT tool of your choice

Does your localization process include the use of Computer-Assisted Translation (CAT) tools? Integrating your app with Applanga does not require replacing your current work chains. Follow these simple step-by-step instructions to utilize the best of both worlds with Applanga and your favorite translation tool. Getting started:-Be sure to install Applanga into your app and confirm that all localizable strings are synced to your project in the Applanga Dashboard. -After adding a language to the app, click “Export” in top right corner within that language to save an XLIFF file of your translation project onto your computer. -In your CAT tool, set up the empty translation project with the language pairs that match the XLIFF file. -Once the empty project is... »

Development and Localization: An Unhealthy Marriage

It’s time to have the talk - some things just aren’t working out. If you’re a developer or localization professional, then you know how the other side can occasionally be the old ball n’ chain that delays you from doing what you really want to be doing. Remember: it’s a two-way street. Developers often consider localization to be distracting and something that should be common sense. Consequently, there isn't really a huge sense of urgency or thrill around the idea. On the other hand, localization professionals constantly need to evangelize localization while depending on developers in order to see their work come to fruition. As a result of these mixed feelings, localization workloads swing from lows of waiting around for... »

5 Tips When Translating Your App you don't go over budget Wondering how to add a language to your app? Or how to localize Android or iOS apps in general? Avoid taking risks that could hurt your wallet down the road and identify these common underestimated issues that come up during the localization process. Here are some tips that can save you time and regardless whether you’re a manager or engineer. 1. Do your homework and identify goals first However obvious this point may seem, it’s always a good idea to do some market research and know your target audience. If you want to translate into Chinese, you should know whether it’s simplified or traditional, Mandarin or Cantonese (...or Minnanyu). Will that be Latin American... »

How Applanga Redefines Your Localization Process

Multilingual app development gets a facelift If you’ve ever been involved in translating or localizing a product, you know how tedious and stressful the entire process can turn out to be - from file formatting and internationalization nightmares to unexpected updates, design bugs and incorrect or missing translations. Applanga was developed specifically to address pain points traditionally encountered in the localization process that other localization tools tend not to address. As a result, the tool has been embraced by large corporations, startups, partner LSPs, and individuals who discovered that automated, independent localization process is no longer a myth, but a reality. Let’s face it – localization is too often thought of as an afterthought, a necessary evil that must take... »

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